Hands-on Adobe Analytics Course Assignments
The real value of this Adobe Analytics Course lies in its hands-on assignments. Successful completion of our Adobe Analytics Course with these assignments makes your training all the more practical. While you start your journey to learn analytics by working on your own project (newly created with our help/existing), you will apply what you learn to develop and analyze it effectively.
ADOBE ANALYTICS SETUP AND CONFIGURATION
Duration: 11 Hours
Set Up Your Analytics Environment (6 Hours)
- Define the scope of your analytics project
- Create an Adobe Analytics account or use a provided sandbox environment
- Configure report suites and set up tracking codes
- Implement tracking for 5 key website pages or events
- Customize dashboards and set up key metrics
- Integrate Adobe Analytics with other tools like Adobe Experience Cloud
Analyze Your Data (5 Hours)
- Create your first custom report in Adobe Analytics
- Set up segmentation for user behavior analysis
- Track conversions using eVars and props
- Analyze traffic sources and campaign performance
- Generate insights using Adobe Analytics Workspace
- Develop a data-driven optimization strategy
DATA COLLECTION AND TRACKING ASSIGNMENT
Duration: 8 Hours
Assignment Promises
- Identify key data points to track for your project
- Implement event-based tracking for user interactions
- Analyze competitor websites to identify tracking opportunities
- Learn mobile and app tracking techniques in Adobe Analytics
- Validate data collection accuracy using debugging tools
Tools you will Learn
- Adobe Analytics Debugger
- Adobe Launch
- Adobe Experience Platform
REPORTING AND VISUALIZATION ASSIGNMENT
Duration: 15 Hours
Assignment Promises
- Create custom reports in Adobe Analytics Workspace
- Build visualizations for key performance indicators (KPIs)
- Develop dashboards for cross-device performance analysis
- Create audience segments based on demographics and behavior
- Analyze campaign performance and attribution models
- Present data insights in a storytelling format
Tools you will Learn
- Adobe Analytics Workspace
- Adobe Report Builder
These assignments will require creating live reports using sample or sandbox data.
SEGMENTATION AND PERSONALIZATION ASSIGNMENT
Duration: 10 Hours
Assignment Promises
- Create audience segments for targeted analysis
- Develop personalized experiences using Adobe Target
- Analyze user behavior to optimize personalization strategies
- Run A/B tests to measure personalization effectiveness
- Build a segmentation strategy to improve user engagement
Tools you will Learn
- Adobe Target
- Adobe Analytics Segmentation
These assignments will require running sample personalization campaigns in Adobe Target.
ATTRIBUTION MODELING ASSIGNMENT
Duration: 8 Hours
Assignment Promises
- Learn to set up attribution models in Adobe Analytics
- Analyze multi-touch attribution for marketing campaigns
- Compare first-touch, last-touch, and linear attribution models
Tools you will Learn
- Adobe Analytics Attribution
- Adobe Analytics Workspace
DATA INTEGRATION ASSIGNMENT
Duration: 10 Hours
Assignment Promises
- Integrate Adobe Analytics with other Adobe Experience Cloud tools
- Connect third-party data sources for enhanced insights
- Build automated data feeds for reporting
- Validate data integrity across integrated platforms
Tools you will Learn
- Adobe Experience Platform
- Adobe Analytics APIs
ADVANCED ANALYTICS ASSIGNMENT
Duration: 8 Hours
Assignment Promises
- Perform predictive analytics using Adobe Analytics
- Create anomaly detection reports for performance monitoring
- Analyze customer journey funnels for optimization
- Develop a comprehensive analytics strategy for a business
- Present advanced insights in a stakeholder-friendly format
Tools you will Learn
- Adobe Analytics Predictive Analytics
- Adobe Analytics Workspace
CROSS-CHANNEL ANALYTICS ASSIGNMENT
Duration: 12 Hours
Assignment Promises
- Track user journeys across multiple touchpoints including web, mobile, and offline channels
- Implement cross-device tracking to understand omnichannel customer behavior
- Analyze campaign performance across different marketing channels and platforms
- Create unified customer profiles using Adobe Customer Journey Analytics
- Build cross-channel conversion funnels and identify optimization opportunities
- Develop insights on channel attribution and media mix effectiveness
Tools you will Learn
- Adobe Customer Journey Analytics
- Adobe Analytics Cross-Device Co-op
- Adobe Experience Cloud ID Service
- Adobe Mobile SDK
This assignment requires integrating multiple data sources and tracking channels.
REAL-TIME ANALYTICS & ALERTS ASSIGNMENT
Duration: 9 Hours
Assignment Promises
- Set up real-time reporting dashboards for immediate business insights
- Configure intelligent alerts for anomaly detection and performance monitoring
- Create automated notifications for critical KPI thresholds and trends
- Build real-time audience segments for instant campaign optimization
- Implement live data feeds for executive dashboards and stakeholder reporting
- Develop crisis management protocols using real-time analytics data
Tools you will Learn
- Adobe Analytics Real-Time Reports
- Adobe Analytics Intelligence Alerts
- Adobe Analytics API
- Adobe I/O Events
- Slack/Teams Integration
Students will configure live alerts and monitor real-time campaign performance.
E-COMMERCE & REVENUE ANALYTICS ASSIGNMENT
Duration: 14 Hours
Assignment Promises
- Implement comprehensive e-commerce tracking including product performance and sales funnels
- Analyze customer lifetime value, cohort analysis, and retention metrics
- Track merchandising effectiveness and product recommendation performance
- Create advanced revenue attribution models for marketing ROI analysis
- Build shopping behavior analysis including cart abandonment and checkout optimization
- Develop pricing strategy insights using revenue and conversion data
Tools you will Learn
- Adobe Analytics Enhanced E-commerce
- Adobe Analytics Data Warehouse
- Adobe Analytics Merchandising Variables
- Adobe Analytics Revenue Attribution
- Product Recommendation Analytics
This assignment uses sample e-commerce data to build comprehensive revenue analysis.
DATA GOVERNANCE & PRIVACY ASSIGNMENT
Duration: 10 Hours
Assignment Promises
- Implement GDPR, CCPA, and other privacy regulation compliance in Adobe Analytics
- Set up data retention policies and automated data purging processes
- Configure consent management and opt-out mechanisms for user privacy
- Create data access controls and user permission management systems
- Build audit trails and compliance reporting for data governance
- Develop data quality assurance processes and validation frameworks
Tools you will Learn
- Adobe Analytics Privacy Service
- Adobe Experience Platform Privacy Console
- Data Usage Labeling
- Adobe Analytics Admin Console
- GDPR Compliance Tools
- Data Governance Framework
This assignment covers legal compliance requirements and data protection best practices.
